Iron: The Unsung Hero Behind Everyday Energy

Iron doesn’t often make headlines, but it’s one of the body’s most vital nutrients. It’s the key component of hemoglobin, the protein in red blood cells that transports oxygen from the lungs to every cell. Without enough iron, the body’s oxygen “delivery trucks” slow down—leaving you feeling fatigued, foggy, or low on energy (Agarwal et al., 2023).

Why Iron Matters

When iron levels drop, oxygen delivery falters, affecting everything from energy production to brain function. Low iron has been linked to fatigue, decreased immunity, slower healing, and difficulty concentrating. Even mild iron deficiency—without full anemia—can make a noticeable difference in how we feel (Agarwal et al., 2023).

Pregnancy, postpartum recovery, and breastfeeding are particularly demanding times for iron balance. A 2023 review found that iron supplementation significantly improves hemoglobin and ferritin levels in pregnant and postpartum women, helping restore energy and mood stability (Peña-Rosas et al., 2023).

Some groups at higher risk of low iron include:

• Women with heavy menstrual bleeding
• Pregnant or breastfeeding women
• Vegans and vegetarians, due to less absorbable non-heme iron
• People with digestive concerns (celiac, Crohn’s, colitis)
• Those taking acid-reducing medications
• Children, adolescents, or adults experiencing fatigue or brain fog

To check iron status, a ferritin blood test is the most accurate indicator. However, traditional “normal” ranges may be misleading—someone with a ferritin of 10 µg/L can technically fall within the “normal” range but still feel exhausted. Many experts now suggest maintaining ferritin between 70–100 µg/L for optimal function (Stoffel et al., 2023).

Choosing the Right Iron Supplement

When selecting an iron supplement, look for:

• Gentle, absorbable forms such as iron gluconate
• Added nutrients like B vitamins and vitamin C to support absorption and red blood cell formation
• Digestive-friendly delivery, such as liquid formulas
• Clean labels that are free from artificial additives, alcohol, gluten, and dairy

These factors make the difference between an iron supplement that merely adds milligrams—and one that actually restores energy.

What Makes Floradix and Floravit Unique

Floradix^® Liquid Iron is a trusted, plant-based iron formula that uses ferrous gluconate, a highly absorbable and gentle form of iron. It includes B vitamins (B1, B2, B6, B12) and vitamin C, which work together to support red blood cell production and energy metabolism. The addition of fruit juice concentrates and herbal extracts makes it easier on digestion and pleasant to take. It’s free from alcohol, preservatives, and artificial colours, and suitable for vegetarians (Salus-Haus, n.d.).

Floravit^® Liquid Iron offers the same core formula but is tailored for pregnant and breastfeeding women, as well as children and adolescents. It’s vegan-friendly, yeast- and gluten-free, and enriched with nutrient-dense vegetables, fruits, and herbs that aid iron absorption. Floravit provides a safe and gentle way to replenish iron stores during periods of increased need (Nature’s Care, n.d.).

In Practice

For retailers, sharing educational content about iron helps customers understand why they might need it before they buy. When customers feel informed—about symptoms, testing, and supplement choices—they’re more likely to take proactive steps for their health.

Floradix and Floravit offer two easy-to-tolerate, evidence-based solutions that support energy, focus, and vitality—without the digestive discomfort often associated with traditional iron supplements.

References
1. Agarwal, N., Desai, N., Makhija, S., Trivedi, A., & Sharma, R. (2023). Prevalence and determinants of iron deficiency and iron deficiency anemia in U.S. adults, 2017–2020. JAMA Network Open, 6(7), e2322394. https://doi.org/10.1001/jamanetworkopen.2023.22394
2. Peña-Rosas, J. P., De-Regil, L. M., Dowswell, T., & Viteri, F. E. (2023). Effect of iron supplementation on maternal anemia and iron status during pregnancy and postpartum: A systematic review and meta-analysis. Nutrition, 114, 112253. https://doi.org/10.1016/j.nut.2023.112253
3. Stoffel, N. U., Zeder, C., & Zimmermann, M. B. (2023). Sex, lies, and iron deficiency: A call to change guidelines for defining iron deficiency in adults. Hematology, 2023(1), 617–624. https://doi.org/10.1182/hematology.2023000617
4. Salus-Haus. (n.d.). Floradix^® Liquid Iron and Vitamin Formula. Retrieved October 2025, from https://www.salus-haus.com/brands/salus-haus/floradix-liquid-iron-and-vitamin-formula-01385707/
5. Nature’s Care. (n.d.). Salus Floravit Iron Formula and Vitamin Liquid. Retrieved October 2025, from https://naturescare.ca/product/salus-floravit-iron-formula-and-vitamin-500ml-liquid/

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